The Way to Drink

In India, we had a campaign- piyo sir utha ke... The campaign was successful with it becoming popular tagline of the soft drink company. However, when I look at the other countries, Malaysia to be specific, people are more ettiqquette (misspelt) driven. They don't like to spill while drinking and thus always use straw. Looks like the culture of India is unique. Youth who wants to consider themselves slightly mad and largely irreverant.